The main goal
Before talking about colours and pages, ask yourself what the site needs to achieve. More phone calls? More quote requests? Bookings? Getting known in a new city? One clear main goal guides every later choice: what goes at the top, which button to highlight, what to leave out.
The information only you have
We can write the copy, but the facts come from you. Prepare a list of services or products and how they differ; opening hours and closures; your address and the areas you cover; contact details to publish; terms that matter to customers.
Add the questions customers ask you most often: they're the best source for an FAQ and for the copy.
- Services or products, with the differences
- Hours, closures, areas served
- Contact details to publish
- Key terms: timing, process, what's included
- The questions customers always ask
Photos and logo
Real photos of your business — places, work, products, people who have given consent — are worth more than any generic image. If you don't have good ones, consider a photo shoot before the website.
For the logo we need the original file, ideally vector (SVG, PDF or AI). If you can't find it, ask whoever designed it.
Access and existing services
If you already have a domain, an old website, mailboxes or a Google business profile, recover the logins or at least know whose name they're in. This is where projects stall most often: a domain registered to a former supplier can take weeks to recover.