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Guides

Practical explanations for anyone building or rebuilding a website: no needless jargon, no promises, just what you need to decide well.

Guides

One-page site, multi-page site or web app: how to chooseThree questions to work out which site you need: what it has to tell, what it has to do on its own, how much it needs to grow.6 min read
What to prepare before starting a websiteGoals, information, photos, access: what's worth gathering beforehand to build a better site in less time.5 min read
Website or social media only: what a business really needsSocial media matters, but it doesn't replace a website: who controls it, how people find you on Google, what stays yours.5 min read
A multilingual website: when it pays off and how to do it wellWhich languages to choose, why every language must be complete, how to help search engines in different countries.6 min read
Redesigning a website without losing trafficA redesign is when sites lose the most visits. Here's how to avoid it: analysis, an address map, redirects, checks.6 min read
Questions to ask an agency before you signWho owns the site, what's included, how changes work, what happens if you switch supplier: the questions that prevent surprises.6 min read
Domain, hosting and email: the basics in plain wordsWhat they are, why they should be registered to you, what to check to avoid surprises.5 min read
SEO basics: what helps a website get foundHow search works, what every site needs from day one, what it needs over time and which promises to distrust.7 min read
Opening an online store with Shopify: where to startWhat to prepare, how much daily work it takes, which costs to consider and the most common mistakes when opening a first store.7 min read
Your website on a phone: why it's designed separatelyMost visits come from phones. What changes compared with a computer and what to check on your own site.5 min read

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