Why it matters so much
For many businesses most visits come from a phone: someone looking for a restaurant tonight, a nearby shop, a professional during a break. If the site is awkward on a phone, that person goes back to the results and picks someone else.
Shrinking isn't enough
Many sites simply stack the desktop elements vertically: the result is long, slow and hard to use. Designing for phones means deciding what comes first, what gets shorter, which images to crop vertically and where to put the buttons.
What to look after
Text you can read without zooming. Big buttons within reach of the thumb. Phone and WhatsApp opening in one tap. Images cropped for the vertical screen and light to load. Short forms, with the right keyboard for each field.
- Readable text without zoom
- Big buttons near the thumb
- Call and WhatsApp in one tap
- Cropped, light images
- Short forms with the right keyboard
A check you can do today
Open your site on your phone, on mobile data rather than wifi. Try to find the hours and address, to call yourself, to fill in the form. If anything takes more than a few seconds or one tap too many, that's where you're losing customers.